Instagram is one of the most well-known social media platforms around the world. Instagram has over one billion users who will consume your content and become brand ambassadors, influencers, or even clients. Instagram is an online platform with a lot of potential. To increase followers on Instagram, marketers follow the most popular Instagram marketing trends.
New Trends In Instagram Marketing
1. Instagram Stories
The feature allows companies to stream captivating content to their audience for a 24-hour period. You can highlight behind-the-scenes content, promote special offers, and conduct live interactions with your audience.
2. Influencer Marketing
Instagram followers with large followings and high engagement are increasingly sought after by brands. Through influencers, brands gain greater visibility and credibility and can offer products and services to their audiences.
3.Instagram Shopping
Instagram has become a platform for retailers to market their products directly through this feature. By tapping a few times, shoppers can browse and buy products more easily.
4.Reels
Businesses can showcase their creativity and connect users with short, fun videos with Instagram Reels, Instagram’s answer to the growing popularity of short video content.
5.Use of AR Filters
Brands are increasingly using Augmented Reality (AR) filters to engage their customers and market their offerings in a playful and engaging way.
Top Tips to Increase Followers on Instagram
1. Take Advantage of Your Bio
Instagram users will be greeted by an engaging and warm bio when they land on the page. Your brand’s website is like your home page. People can get a sense of what your brand is all about from your bio. The URL of your website or the most recent content should be included in your bio to ensure easy access. To attract potential customers, you can also include relevant hashtags in your bio. The importance of a well-written bio cannot be overstated.
2. Use Relevant Hashtags for Your Content
Using hashtags can help you reach a new audience with your content. Utilize brand-specific hashtags (hashtags related to your brand) and hashtags relevant to your target audience. The more relevant users who find your hashtags, the more likely they are to remain loyal to your brand.
3. Post Your Content at the Right Time
Your brand will also be exposed to more people. The most effective times for uploading content on Instagram before COVID were Mondays, Wednesdays, and Fridays at 11 a.m. and Tuesdays at 2 p.m.
4. Attract Your Competitor’s Followers
Getting in touch with your competitors is a good way to snatch their followers. The number of users following your competitors makes them a top-quality audience that could be the brand’s ambassadors. Keep in touch with your customers by following them, liking their posts, and commenting on their content. Building your brand will be easier if you interact with them more often.
5. Pay for Sponsored Posts and Product Reviews
Identifying influencers in your industry is the first step. You can reach a wider audience by having them promote your content. You might be able to work with influencers with more than 10,000 subscribers if they have their email addresses listed in their bios. Offer influencers an item to test and share if you have a unique product.
6. Use Geotags for Local Discoverability
You can help those looking for your location find your content if you tag your location in your content or stories. Advertise your local business in front of relevant audiences by doing this. You can also contribute your content and local stories.
7. Use Instagram Stories
Your Instagram followers and audience will grow as a result of stories on Instagram. Your brand’s credibility can be enhanced by it. Your users will also get a better understanding of your brand by getting an inside look. Also, you can endorse your blog, your posts, and posts relevant to your industry, such as.
8. Highlight Important Stories
You can arrange your stories to convey your brand’s story using the highlight feature in stories. Because stories have a short lifespan, highlights can prolong the life of your content and encourage users to follow your brand. To make it easier to access stories, they are classified as types or archives.
9. Ask For Followers
It is possible that your audience appreciates your content, but they are not necessarily loyal to your brand at this time. It just takes a little boost to get them going. You can accomplish this by asking users to follow your brand. Encourage people to follow your brand by incorporating them into your captions and comment section on your website.
10. Stay Updated With Latest Trends
Staying on top of trends can increase your engagement and visibility. In order to make your hashtags and content relevant to the relevant trends, you should align them with the relevant content. Don’t forget to deliver your content in a meaningful way, and include something that will interest your audience.
11. Run Contests and Giveaways
You can increase the number of visitors to your site by hosting contests and prizes. Users can do a variety of things with it, including sharing, liking and commenting, using an appropriate hashtag or tagging a friend.